At Esencia, we believe design should do more than look good—it should connect, communicate, and inspire action.
Our name means “essence” in Spanish, and that’s what we aim to capture in every project: the core of your brand expressed through thoughtful, visually striking design.
Today, our focus is on Visual Design, Web Design, and Brand Design—the areas where we make the biggest impact for our clients. By narrowing our focus, we can go deeper, deliver smarter solutions, and ensure that every project is crafted with clarity and purpose.
We partner with startups and minority-owned or minority-led businesses in: retail, entertainment, health & wellness, spirits, and education
These are the industries where we’ve gained insight, experience, and proven results, allowing us to provide the most value for our clients.
Capabilities
Capabilities
Visual Design
We craft visuals that communicate your story with clarity and creativity.
Marketing campaigns & social media assets
Presentations & pitch decks
Digital marketing materials
Photography & art direction
Web Design
We design websites that are clean, functional, and memorable, bringing your brand to life online.
Website design & development
Landing pages & campaign microsites
UX/UI enhancements for existing websites
Interactive experiences
Brand Design
We help businesses define and elevate their identity, making sure your brand resonates at every touchpoint.
Logos & visual identity systems
Brand guidelines & style guides
Branded assets & collateral
Launch campaigns
Our Approach
We keep our team intentionally small, which means:
Faster results without unnecessary layers
Direct collaboration with senior creatives
A process rooted in curiosity, clarity, and purpose
If you’re building something meaningful in retail, entertainment, health & wellness, spirits, or education, we’d love to partner with you.
Email: hola@esencia.design
Carlos Jara, founder
Carlos, a Peruvian-born designer, brings over 15 years of expertise in branding, advertising, and product design. During his agency tenure, he made significant contributions to iconic brands such as Harley-Davidson, Johnnie Walker, Honey Bunches of Oats, Jagermeister, Cigna, and USPS.
Transitioning to in-house positions, Carlos not only led teams at WeightWatchers and Newsela but also played a pivotal role in shaping team culture. At both organizations, he implemented process improvements, fostering better collaborations and leaving a lasting impact on the working dynamics. His career journey reflects a commitment to excellence and a passion for shaping compelling brand narratives across diverse industries.
Our ethos
Honesty without being rough.
We strive for open and honest collaboration without compromising empathy or tact while delivering feedback or opinions. The more transparent the relationship, the better the process and outcome.
Simplicity without being dull.
To achieve simplicity, honesty is essential. While creating a solution, it is important to understand the essence of the brand and eliminate anything that can hinder it. The outcome should not only be simple but also enjoyable.