About

Esencia is a visual design and storytelling studio working with founder-led and mission-driven brands that care about how they show up in the world.

We help organizations clarify who they are and communicate that clearly through visual identity, websites, and documentary-style storytelling grounded in real people and lived experiences.

Our Approach

Strong design starts with understanding what truly matters: a brand’s purpose, voice, and values, and translating that into clear, considered visual work.

We prioritize clarity over noise, restraint over excess, and authenticity over trends. The goal is not to impress, but to communicate with confidence and honesty.

Leadership

Esencia is led by Carlos Jara, a creative director with over 15 years of experience across visual identity, web design, and digital work.

His background includes collaborations with organizations such as WeightWatchers, Harley-Davidson, Newsela, and Housing for Health NYC, as well as long-term independent projects focused on culture and storytelling.

Esencia collaborates with a trusted network of designers, developers, illustrators, animators, editors, and filmmakers, assembled based on the needs of each project.

Documentary storytelling

Alongside brand and web work, Esencia offers documentary-style storytelling for organizations that need to communicate their mission with depth, care, and humanity.

This work is offered selectively and shaped through observation, trust, and close collaboration.